We are proud to announce the launch of the company’s new brand identity as part of the company’s product debut.
Over the past few months, our team has been working hard preparing for the soft launch of Polaris. As we evolve from a humble pitch to a fully-fledged product, we felt that it was time to carve out a lasting identity for Polaris that reflects our long-term goals as a company.
It was a difficult decision to bid goodbye to our old logo. But after careful consideration, we decided on a new logo and colours that reflected a more stylish image and best captures our mission to deliver quality security solutions to our customers.
Our new logo features a sleek upgrade with a gradient of 4 colours ranging from blue, purple and green for a minimalist look. The usage of the colour blue indicates our goal of ensuring the stability of your business. As we understand clients’ uncertainties about potential attacks, purple was chosen to highlight our commitment to providing clients with a peace of mind with our smooth and secure cybersecurity solutions. Green was picked to represent our vision for clients to grow their operations unhindered by cybercriminals.
When combined, the gradient reflects the dynamism and adaptability that Polaris prides itself on.
We are also excited to introduce Polaris’ business line: “Never Be Caught Off Guard” to reflect Polaris’ distinctive features. With our unique functions that reduce false positives and increase threat detection accuracy, we aim to provide clients with a sense of security that their web assets are protected from known and unknown threats.
Lastly, our brand identity is based on three core values that we strive to achieve: Simplistic, Cost-Efficient and Effective.
With these, Polaris aims to present ourselves as SMEs first choice in a cybersecurity partner because we understand the SME owner’s concerns.
By offering a simplistic protection process, clients need not rely on a huge cybersecurity team to monitor their web presence. We’ve also designed Polaris to be customisable, with different tiers and add-ons that caters to each company’s needs. Combined with our machine learning algorithms, businesses are assured that Polaris is effective in combating attacks. Real-time notifications will be sent on potential threats as they are instantaneously blocked. Polaris’ tailored profiling also ensures clients a curated security strategy when it adapts to your web traffic.
